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Karen: This is the PKF Texas Entrepreneur's Playbook; I'm Karen Love, Host and Founder. And I'm here with Bethany Andell and Jackie Dryden, both from Savage Brands. You guys, welcome back to the Playbook.

Bethany: Thank you.

Jackie: Thanks.

Karen: You know we've had great discussions about the new book that you co-authored called Get Your Head Out of Your Bottom Line. Now when we were having some fun conversations following our interviews we talked about interestingly 2 women wrote this book and I'd like for you to just talk about that a little bit more.

Bethany: Sure. We talked before too about just culturally the timing of just companies leading with purpose and that you've got the baby boomers looking behind for the positive wake and you're got Millennials coming in looking for a sense of purpose, but there's also something else happening which is more women in the workplace and more women in leadership roles. And it's fascinating to us because with that comes a different sense of values that is begin introduced in the workforce; not good or bad but you've got masculine values if you think of competition, strength, assertiveness as kind of typical dominant values that have been in the business place with this blend now of feminine values which are supportive relationship orientation, supportiveness, those sorts of things. And so if you start to marry those two a conversation around purpose and how you relate to all these different people in a win/win fashion it starts to make a lot of sense.

Karen: Fantastic. Jackie, is that the thinking that you're going out with the verbiage about the book?

Jackie: Yes and I would layer on to that that Savage has been around for 40 years and was founded by Bethany's mother, Paula Savage – so yes Virginia, there is a Savage – and she was the Founder of all of this and was always a trailblazer; was always thinking what's next? Where's the conversation going? How do we get out in front? So then this is just kind of a nice legacy move that we are continuing in the tradition of what has always been a part of Savage to say where's the conversation going and why not for women to have that conversation?

Karen: I love it, it really gives us even more of a seat at the table and thank you guys for thinking of this and putting it together and to Bethany's mom for coming up with the idea. So we'll have to have you back to talk more about this because this is fascinating.

Both: We would love to, thank you.

Karen: This has been another Thought Leader Production brought to you by the PKF Texas Entrepreneur's Playbook.