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PKF Texas – The Entrepreneur’s Playbook: Social Networks

by | Jan 25, 2008 | PKF Texas - The Entrepreneur's Playbook®

Note: Running most Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.

Social networks are everywhere. From facebook to LinkedIn, they are they hottest way to communicate for the next generation. The question is how can you make a social network work for you and your business? 

The application of social networking in the business world is evolving, and it’s worth jumping on the bandwagon. Right now, Linked-In is the go-to site for professionals, offering the opportunity to expand your online presence.

To begin building your online network, set up a profile and search for colleagues, friends and networking partners. The main purpose of LinkedIn is to be introduced to other professionals through the people you know. 

Linked-In can also be used to find potential clients, service providers, subject experts, and partners who come recommended. You can post, distribute and search for jobs. And find business opportunities.

Don’t add everyone to every social networking site you join. There can be some overlap, but to use each network efficiently, target who is a part of each of your networks.

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