Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.
This tip is brought to you by Susan Ward of Cypress Technologies and PKF Texas.
We often think about what we want to communicate to our potential customers, but how often do we focus on the communication from our potential customers?
If a potential customer has sought out your company, more often than not they are a pre-sold customer and have already made the decision to use your company.
When you provide a phone number or email address on your website, in an ad, or other printed material, be prepared to receive communication from and respond promptly to potential customers. If you do not, you may lose that customer to a competitor.
Small businesses may face the challenge of having a person available to answer every phone call or email in a timely manner. This can be easily overcome by an automated response thanking the customer for their communication and providing a timeline as to when they can expect to receive a response from you.
When you lack the bandwidth due to being a small business, creativity is the key to the development of your future customer base.