Note: Running Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.
When all things are equal what sets you apart from other companies in your industry? Often it is the positive perception of your firm in the marketplace.
Have you received a glowing testimonial from one of your clients lately?
Gain permission to use this testimonial as a part of your proposal process. Testimonials carry much more weight than just a list of companies you do business with.
Your clients can be some of your biggest advocates supporting you in the marketplace.
Potential clients can see the quality of work you will do for them and that there is an outside source willing to confirm your reputation.
If your clients are happy, it will attract others who want to be associated with excellence.