Note: Running Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Sunday evenings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the PKF Texas – Entrepreneur’s Playbook® page of the PKF Texas website.
How often do you and your marketing team run a check to be sure you are in compliance with Federal rules governing commercial communications?
The Federal Trade Commission has taken a hard line on unsolicited commercial messages from emails to texts. The CAN-SPAM Act, enacted to curb spam, defines a commercial message as those for which the primary purpose is to advertise or promote a commercial product or service.
Most of the popular email blast tools such as Constant Contact and Exact Target take the steps to ensure you are in compliance.
If you run texting campaigns, check with your text blast vendor to ensure that they are following Federal Communications Commission rules and regulations.
Conduct a communications audit for your company at least once a year, as the rules may change from year to year.
The FCC website, www.FCC.gov has information about the CAN-SPAM Act, rules, regulations to follow, and tips to ensure that you are in compliance.