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Jen: This is the PKF Texas Entrepreneur’s Playbook. I’m Jen Lemanski, this week’s guest host and I’m back again with Carl Lewis, Olympic Medalist, University of Houston alum and entrepreneur. Welcome back to the Playbook Carl.

Carl: Great to be with you Jen.

Jen: Thanks. Now we’ve talked a little bit – you’ve touched a little bit on Winning Dimensions Sports and you guys are technology with athletes and that kind of thing, how does that all play in to developing an athlete of the future?

Carl: Well it’s really interesting; people ask me all the time what’s different now? And I tell them the tablets. You know, everyone says he have all these machines and everything but in reality it’s just a cell phone and tablet because you have access to high speed video and training tools and models and that’s why with Winning Dimensions we’re really excited to have that opportunity. But it’s no different than anything in business; either you have to find ways to integrate new media, new business, what’s going on with you or you’re going to be left behind. See, a lot of the young kids say gosh, you don’t know about that stuff or anything and I’m like dude, what’s a Commodore 64? And they’re like what are you talking about? End of discussion; I was a guinea pig for cell phones okay, so I understand how important it is.

I had one in my car in ’83 so I understand how important that is and how it gets integrated into every fabric of our lives and if you’re not able to integrate that into what you’re doing and utilize it in a great way you’re going to be left behind.

Jen: That’s perfect. So it’s really using the tools and using the technology tools to make you a better person, a better business owner, a better athlete.

Carl: Exactly, but the great thing about it is that it doesn’t change the basics. Because all of a sudden you’re not going to have a new angle to run faster, it’s just an easier way and access to see that angle and to apply that angle.

Jen: Perfect, that sounds great. Thanks so much for being here again.

Carl: Great, thank you; good seeing you again.

Jen: This has been another Thought Leader Production brought to you by PKF Texas, The Entrepreneur’s Playbook. Tune in next week for another chapter.