Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.
The adage “It’s not what you know, it’s who you know,” has never been more true than now in this age of global business.
By strategically aligning yourself and your company with key groups both in and out of your industry, you make connections that can take your business to the next level.
A good place to start in Houston is the Greater Houston Partnership. It encompasses world trade, economic development and various local chambers of commerce. Members are provided access to key demographics, such as the Indo-American, East End, Brazilian and Hispanic chambers of commerce.
Encourage your employees to serve on committees where they can meet other members of the business community and promote your company. The staff is well equipped to help decide which committees you and your employees can join.
Allow your employees to attend luncheons and seminars that are of interest to them. You never know who they might meet or sit next to that can help your business or provide a referral.