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PKF Texas – The Entrepreneur’s Playbook™: Social Media

by | Oct 3, 2008 | PKF Texas - The Entrepreneur's Playbook®

Note: Running Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.

Social Media is here to stay and if your company is not involved in it, you will be soon far behind your competitors.  Recently the movie “The Dark Night” opened its weekend at $155 million.  The head of distribution for Warner Bros. say that the movie’s gross was partly because of the incredible buzz and word of mouth that preceded it.  Much of that buzz came from on-line chat rooms; blogs, discussion forums and web pages on peer to peer networks..

The rise of social media is increasing at unprecedented magnitude beyond movies to every consumer product or service.  Savvy businesses are employing technology based solutions for leveraging word of mouth as a way of raising brand awareness, drive marketing improvement, and ultimately increasing shareholder value.

What’s your most recent example of social media that you saw, used or participated with recently?

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