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PKF Texas – The Entrepreneur’s Playbook: Search Engine Optimization Part 2

by | Mar 23, 2007 | PKF Texas - The Entrepreneur's Playbook®

Note: Running most Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.

This is the second of a two part tip brought to you by Susan Ward of Cypress Technologies and PKF Texas.

In our last segment we covered the first two rules for effective search engine optimization or SEO. Here are the final three rules to keep in mind:

  • Give each page an appropriate title that includes the key word or phrase at least once. Many sites use the business’ name as the title of each page. This is limiting because when conducting a broad search people don’t necessarily look for a specific company.
  • Put the keywords or phrase you’ve chosen in the page title tag, meta keywords, and meta description. The meta description is an HTML tag to describe the webpage’s contents. Make sure the meta description is as appealing as possible, because some search engines use this description in the results pages.
  • Be sure your chosen keyword or phrase is repeated throughout the content of the page. Don’t overdo it, or your page may be rejected as spam, but repeat it enough times the search engine’s software will consider the phrase relevant.

Applying these basics of SEO will give your website a better chance of showing up on those first couple pages of returned results. 

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