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PKF Texas – The Entrepreneur’s Playbook: Information Management Part 6

by | Nov 2, 2007 | PKF Texas - The Entrepreneur's Playbook®

Note: Running most Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.

This is the last in our series on Information Management from Microsoft and PKF Texas. The challenge most companies face is separating business software and processes from the people who make the business successful. Every business must expand its customer base, create new practices and products, devise efficiencies, and identify and adapt to change. Business situations that require effective business information management are numerous. Imagine if your company were able to:

  • Reduce product development cycles and remove collaboration and process blocks among teams.
  • Provide informed responses to rushed Request for Proposals from customers and prospects.
  • Make more effective sales and marketing decisions, and respond faster than your competition to marketplace changes.
  • Provide customer representatives with information they need to respond quickly to customers’ questions at call centers and in stores.
  • Use customer data from the company’s CRM and other systems more effectively, to provide the right information to customers at the right time.

Software does not do these things—people do these things. When integrated business information management tools are in place, people can be empowered to make better decisions and drive results within and beyond your organization.

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