Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.
Why don’t companies invest more in customer relationships and take a more strategic approach to innovation?
According to a Forrester Consulting report commissioned by Microsoft, 55 percent of business managers rate customer relationships as their most important strategic priority. But that doesn’t always translate into spending on IT and human capital. Only 35 percent of those managers chose customer relationships as the top reason to invest in human capital, and only 32 percent named customer relationships as their top basis for IT spending.
That raises a question: If customer relationships are so important, why don’t more companies make it their top IT spending priority?
Next week we will have some follow up comments on this study.