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Since the last time we talked about QR Codes, they’ve become a very popular way for marketers to interact with consumers. They are everywhere from magazine advertisements to the shelves of Best Buy.
With this increase in use, marketers need to be sure they are embedding valuable content within the codes, not just jumping on the bandwagon to appear “advanced.”
Evaluate the placement of your codes. If they are on your business card, where do they point? To a video about your company? To your contact information in a downloadable format?
When they appear on your ads, does the embedded information supplement and enhance the ad, or does it simply repeat the same information in a mobile format?
There are many free QR Code generators on the internet that you use to embed the content. QR Codes are a great tool to use if you provide the right content to your end user.