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PKF Texas – Entrepreneur’s Playbook®: Email Marketing

by | Jul 30, 2010 | PKF Texas - The Entrepreneur's Playbook®

Note: Running Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the PKF Texas – Entrepreneur’s Playbook® page of the PKF Texas website. 

In today’s fast-paced economy, you can’t afford to lose touch with your clients and prospects.  Are you effectively marketing to them over email?

Having a solid, well thought-out email marketing plan is an easy, cost effective way to reach your target audience.

The main thing to keep in mind when reaching out via email is to ask “Is what I am providing of value to the target’s business?”  Providing valuable content like articles, white papers, industry updates, etc. rather than self-promotional fluff, will help your open and click-through rates.  Your emails won’t be effective if they don’t get read!

Believe it or not, a good open rate for a non-targeted blast with a large list is about 25%.  Of course this varies depending on the content and size of your list. 

There are several online resources, Constant Contact, Exact Target and Mail Chimp for example, that offer email blast services for a monthly fee based on the size of your list. 

Taking the time to build an effective email marketing program will keep you top of mind with your audience and build your brand in the marketplace.

 

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