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PKF Texas – Entrepreneur’s Playbook®: Conversations about your Brand

by | Jul 10, 2009 | PKF Texas - The Entrepreneur's Playbook®

Note: Running Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the PKF Texas – Entrepreneur’s Playbook® page of the PKF Texas website.

Are you aware of what people are saying about your company and your brand when you’re not “in the room?”

With the proliferation of online communication, how are you keeping track of what is being said about your company?

The days of relying solely on a news clipping service are over.  By using tools like Google Alerts, you can have a report of online mentions about your company delivered to your inbox every morning.  It’s also a good way to track trends and gain competitive intelligence.

Searching for your company on sites like Twitter or BlogPulse.com are also ways to gauge online conversations about your company that you may not be aware of.  Traditional wire services, like PR Newswire, offer online media monitoring as well.

By monitoring what is being said about your company, you can develop a process to promote the positive and manage any negative communication.
 

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