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PKF Texas – Entrepreneur’s Playbook®: Company Information

by | Jan 28, 2011 | PKF Texas - The Entrepreneur's Playbook®

Note: Running Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the PKF Texas – Entrepreneur’s Playbook® page of the PKF Texas website.

With the fast pace of business in today’s environment, employees must often make quick decisions, often without the full range of knowledge they really need. With companies asking employees to do more with less, management needs to make sure their employees are equipped with the tools and information they need to succeed.

Each employee should know:
• What is our core business?
• What type of products do we sell?
• What are our major departments and who do I contact for information?
• What is our target market?

Where do they find that information?  Encourage your team to network internally to gain insight into other departments.  Business owners have the greatest influence in promoting internal networking by fostering a team mentality. Keeping the lines of communication open is key.

Also, your website is often the first place existing customers and potential customers go to learn more information about your company. Internally, it is one place an employee can read the latest news, learn about new product lines, review general descriptions of different departments and peruse other information considered critical to your company.

Answers should be made available in company newsletters or on an intranet if your company is large enough to have one. Publishing a “Who to see for what” list provides a centralized source for sales personnel or other key members to know about product and/or personnel availability. 

By equipping your team with this seemingly obvious information, you will ensure your team is putting their best foot forward when making decisions or educating the marketplace about your services.
 

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