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Impact of Social Media

by | Jun 28, 2010 | Observations

I recently attended a Social Media luncheon hosted by Content Active (one of my favorite web consultants) and I was updated on the increasing, growing spider web of Social Media.  There is no way you will NOT be impacted by Social Media in the next 5 years.  The question is, “Do you have a strategy for this?” .  We have talked about this before in the blog and the presentation confirmed some interested tidbits.

Our presenter was Sheila Bacon, with the Bacon Group.  Some facts:

  • At the network level there were 55 billion devices connected to the Internet.  By 2013 there will be 1 trillion. That’s a BIG number!
  • Revenues streams are going to change taking advantage of the fact that most of you will be watching your phone and NOT your TV.
  • Many mainstream organizations are already sending out coupons to 3G devices.

The new Apple iPhone…moving to 4G technology will revolution the handheld device/smartphone, etc.  While the networks are not there yet, take note of this:  The speed increase from 3G to 4G is estimated to be a 440% increase.  So all those videos you watch on the cluggy 3G network, will run like normal TV on the 4G network.

Wow!  Are you ready for Social Media, and the impact to your Company?  Let me know what you see.

I see an upgrade in my future to my iPhone 3GS…

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