AMA & HTC Panel – Leveraging Research and Strategy to Create and Market your Company’s Next Big Idea

Next Tuesday morning I will be a panelist for the American Marketing Association (AMA) and Houston Technology Center’s (HTC) panel, “Leveraging Research and Strategy to Create and Market your Company’s Next Big Idea” at the United Way of Greater Houston.
 
I’ll be talking about how we launched the blog and the research that went into it.
 
Joining me on the panel are some of Houston’s communication gurus, Marc Nathan, VP Strategy, ChaiONE and Penny Todd, Corporate Communications, CenterPoint Energy.  Bill Sidwell, an Entrepreneur in Residence at the HTC is moderating. 
 
All of the details about the event can be found on the AMA website, here.  I want to thank the AMA and the HTC for including me.  It should be interesting and well worth your time.